Cookie notice
Nothing that follows you around is stored until you press allow.
The dairy parts catalog runs on paid clicks from search, so there are advertising tags on it. They sit idle until you say yes. Here is every question people actually ring the desk with, answered in the order they usually ask.
Which version of this am I reading?
This notice took effect on . If it changes, the date at the top changes with it, and if the change adds a new kind of cookie the banner comes back so you can answer again.
What kinds of cookies are there?
Three kinds, and only the first runs without asking.
- Strictly necessary. Remembers your cookie answer so the banner doesn't pester you on every page, and keeps a support chat token so an open conversation with the parts desk survives a page change. Without these the site can't remember a "no".
- Analytics. Counts which pages get read and where people give up. It tells us, for example, whether anyone uses the tri-clamp gaskets size chart or scrolls past it. Off until you allow it.
- Advertising. Tells Google Ads, Microsoft Advertising and Meta whether a paid click turned into an inquiry. Off until you allow it.
What exactly do you keep?
Every name the site can write, who writes it and how long it lasts. The first three are kept in your browser's local storage by our own code. The last five rows appear only after you press "Allow cookies".
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
site_consent_v2 | Foremost Farms | Your allow or decline answer, and when you gave it | 6 months |
ff_chat_token | Foremost Farms | Links your browser to your chat with the parts desk | Until you clear it; transcript kept 18 months |
ff_chat_seen | Foremost Farms | Last chat reply you read, for the unread count | Until you clear it |
_ga, _gid | Site statistics, pages read | Up to 2 years; 24 hours | |
_gcl_au, _gcl_aw | Google Ads | Holds the gclid to match a click to an inquiry | 90 days |
_uetsid, _uetvid | Microsoft Advertising | Holds the msclkid and conversion visit | 1 day; 13 months |
MUID | Microsoft | Recognises the browser across Microsoft services | 13 months |
_fbp, _fbc | Meta | Holds the fbclid and a browser id for conversion | 90 days |
What is that gclid thing on the link?
A click identifier. The ad platforms stick one on the end of the address when you click an ad, so they can later tell which ad, if any, led somewhere useful. This site takes paid traffic today from Google Ads and Microsoft Advertising, and from Meta Ads when a campaign runs there.
gclidGoogle Ads. Arrives from a Google search or display ad.msclkidMicrosoft Advertising. Arrives from Bing and the Microsoft ad network.fbclidMeta. Arrives from Facebook or Instagram.
Seeing one in your address bar doesn't mean anything has been stored. If you decline, it is just text in a link and nothing picks it up.
So what stops the tags before I answer?
Consent Mode v2. The very first script on every page sets four signals to denied before any tag loads: ad_storage, ad_user_data, ad_personalization and analytics_storage. The tags read those signals and don't write cookies or send identifying data while they say denied.
Press "Allow cookies" and the four are switched to granted. Press "Decline", then or at any later point, and all four go straight back to denied and the advertising and analytics cookies listed above are deleted from your browser. In denied mode Google may still receive an anonymous ping that a page loaded, with no cookie and no identifier attached. If your browser sends Global Privacy Control, the ad signals stay denied even if you click allow.
How do I change my mind?
The banner at the bottom of the screen asks once. It doesn't cover the page and you can keep reading the catalogue without answering. To change the answer later, use the "Cookie settings" button in the bottom row of the footer on any page, or this one:
Your answer is stored in site_consent_v2, and our record of it is kept for 6 months. Clearing your browser's site data for foremostfarms.net resets it at once.
What breaks if I say no?
Nothing you need. The catalogue, the price estimator, the inquiry form and the support chat all work exactly the same. You can send a part number, get a reply and place an order without a single analytics or advertising cookie.
What stops is on our side: we can't see which pages you read, and the ad platforms can't tell us that your click became an inquiry. That costs us a little in how well we spend ad money. It costs you nothing.
Who else sees it, and where are their rules?
With your permission, Google, Microsoft and Meta receive the data their tags collect. They handle it under their own policies, not ours:
- Google: policies.google.com/privacy, and how Google uses data from sites like this one at policies.google.com/technologies/partner-sites.
- Microsoft: privacy.microsoft.com/privacystatement.
- Meta: facebook.com/privacy/policy.
What we do with the rest, inquiries and chat included, is in the privacy policy.
Who do I ask about one cookie?
The parts desk. Email [email protected] with the cookie's name, or ring (608) 355-8791. Post goes to Foremostfarms, 8401 GREENWAY BLVD SUITE 600 · MIDDLETON, WI · 53562, United States. To have your stored data deleted rather than just blocked, use the data request page.